DemandGenBrain

Overview

Executive snapshot — KPIs, attention required, GTM progress, recent runs.

Attention Required

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GTM Progress

ICP → Instantly. Click a chip to jump.

Revenue Snapshot

Recent Runs

Last 5 meaningful events

Campaigns

Draft, queued, running, and completed campaigns with launch actions.

Upload Leads

Parse CSV, preview rows, then create and launch a campaign.

CSV Preview

No file loaded yet

Prospects

All imported leads and their current lifecycle stage.

Hot Leads

Sales-active and payment-pending prospects that need fast follow-through.

Pipeline

Status buckets for outbound, nurture, and close stages.

Activity

Recent events from UI actions, workflows, and backend processing.

Integrations

Connected, missing, mock, and disabled status for every provider.

Mission Control

Workflow health, retries, failures, and recent orchestration activity.

GTM Modules

Per-module status, latest run, count, and quick-jump to the panel.

Recent Orchestrator Runs

Last 5 GTM Orchestrator step invocations.

ICP Builder

Produce a campaign-ready ICP based on business model, buying committee, pain points, triggers, offers, and GTM motion.

Company being audited Business model Category What the company sells / services / products Known facts / context (optional)

Output

ProspectOS

Multi-source prospect discovery — pulls scraped evidence, scores against your ICP segment, verifies emails, and writes campaign-ready variants.

Audience Build Plan

Click Generate Audience Build Plan to draft a structured plan from the active Campaign + Landing Brief + Nurture Flow.

Active ICP

No ICP loaded yet — import the latest ICP or run the ICP Builder first.

Run configuration

Segment

Target lead count (1–500)

Scraper sources

Apify Crawl4AI ScrapeGraphAI n8n webhook

Target requested

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Raw scanned

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Final discovered

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Exported rows

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Qualified

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Rejected

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Emails found

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Verified

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Sendable

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Needs Enrichment

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Risky

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Missing email

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Avg score

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Duration

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Battle Card Generator

Deep research on any prospect company. Generates pain points and personalization hooks.

Company Name Website Industry Company Size Contact Context

Output

Email Sequence Writer

Write a 3-email cold outbound sequence using Claude AI.

Contact Name Company Role Style Battle Card / Context

Output

Reply Classifier

Classify a cold email reply as HOT, WARM, or COLD using Claude AI.

Prospect Name Reply Text

Classification

Revenue Model

Reverse-engineer your pipeline / revenue target into funnel volume requirements. Labels adapt to the selected business model. All inputs marked ASSUMPTION until wired to live CRM/analytics.

Company Business model Currency Current ARR Target ARR Average ACV Annual paid budget Monthly traffic estimate Traffic source label Visitor → Lead rate Lead → MQL rate MQL → SQL rate SQL → Opportunity rate Opportunity → Customer rate

Output

Demand Plan

Turn the latest ICP + Revenue Model into a funnel-stage GTM plan with channel plays and 90-day priorities. Requires an ICP. Recommends a Revenue Model.

Pulls the latest ICP and Revenue Model from MongoDB automatically. Generate to preview, then Save to persist.

Output

Channel Mix

Allocate monthly ARR target across paid, organic, outbound, lifecycle, and expansion channels. Weights normalize to 1.0 — pass raw or percentages.

Reads the latest Revenue Model. Generates default weights you can override before Save.

Channel Allocation

Paid Budget Planner

Convert annual paid budget + paid-sourced share into per-month funnel targets and implied cost-per-X. Labels adapt to the active business model.

Annual paid budget Monthly paid budget (override)

Paid Targets & Implied Costs

Campaign Planner

Turn one ICP segment into an executable campaign plan. Strategy only — does not send emails.

ICP Segment Channel Funnel stage Target persona (override) Pain point (override) Recommended monthly allocation Campaign run target Offer

Campaign Plan

Offer Library

Reusable demand-gen offers — types and fields adapt to the active business model.

Offer name Type Funnel stage Persona Pain point CTA Format Notes

Offers

Website CRO Planner

Audit a live URL with the Website Intelligence Layer (axios + cheerio + Google PageSpeed Insights). Active campaign + offer context drive message-match and form-friction recommendations.

Website URL / Landing Page URL Device Current conversion rate (optional) Clarity / heatmap notes (optional — v2)

CRO Audit

SEO / GEO Cluster Planner

Build a content cluster (pillar + supporting + comparison pages) with buyer-intent keywords and GEO answer topics for AI-search visibility.

ICP Segment (override) Persona (override) Pain point (override)

Cluster

Landing Page Briefs

Generate campaign landing page briefs from active campaign, offer, and Website Intelligence audit.

Reads the active Campaign Plan + attached Offer. Optionally audits an existing page URL.

Existing / landing page URL (optional) Page type Primary CTA override (optional) Notes (optional)

Brief

Lifecycle Nurture

Generate nurture flows from the active Campaign Plan + attached Offer + saved Landing Brief. Store-only — does not auto-send. Wire to your sending tool when ready.

Reads the active Campaign Plan, attached Offer, and saved Landing Brief.

Flow type Intent level Persona override (optional) Pain override (optional)

Flow

Growth Experiments

Track tests across paid, website, SEO, content, nurture, and outbound. Lifecycle: planned → running → completed, decision: scale / stop / iterate.

Experiment name Hypothesis Funnel stage Channel ICP segment Expected impact Metric Start date End date

Experiments

Sales Handoff

Prepare AE-ready briefs for HOT/WARM/demo-request prospects. Reads real reply classifications. Voice agent is scaffold-only — does not place calls.

Eligible prospects are those with currentStatus ∈ {hot, warm, sales_active, awaiting_booking, awaiting_payment} OR replyClassification ∈ {HOT, WARM}.

Prospect

Handoff Brief

Campaign Review

Learning loop from real campaign data. Aggregates sent/replies/hot/warm/bounces. Recommends continue / pause / iterate / stop with a next-test hypothesis.

BLOCKED if the campaign has no real sent/reply data. Pull a list, pick a campaign, generate the review.

Campaign

Review

GTM Orchestrator

Routes, validates, and logs GTM agent runs. Does not generate content itself. Shows current state of the GTM pipeline and the next eligible step.

Phase 1 wires REVENUE_MODEL_READY and DEMAND_PLAN_READY. Later phases extend this state machine through Channel Mix, Campaign Planner, ProspectOS, Battle Card, Sales Handoff, and Campaign Review.

Run a step

State

Email Enrichment

Upload the Needs Enrichment CSV from ProspectOS, enrich/replace emails, verify via VerifyFlow, export only sendable rows to Instantly.

Upload Needs Enrichment CSV

Required columns:

Jobs

No jobs yet — upload a CSV above.

Alerts

Items that need a human decision — synced with the Overview's Attention Required feed.

Mirrors the Attention Required feed on Overview — refreshes whenever dashboard state reloads.

Launch Readiness

GTM pipeline progress from ICP through Instantly. Click a chip to jump to that module.

Revenue Snapshot

Booked / pipeline / forecast view, scoped to the active campaign context.

Snapshot source: /api/dashboard/revenue.

Recent Runs

Last meaningful events across enrichment, campaigns, and orchestration.

VerifyFlow

Live email-verification status pulled from VerifyFlow's bulk API.

VerifyFlow runs inline inside the Email Enrichment pipeline. Per-email results show up on each job's detail row in the Email Enrichment tab.

Direct API: https://engine.espmailhub.com (header x-verifyflow-token).

Instantly Export

Push sendable rows from an enrichment job into Instantly.

Export is triggered per-job from Email Enrichment → Export to Instantly. Only rows marked sendable are sent.

Needs Enrichment

Prospects flagged for re-enrichment — typically those where ProspectOS couldn't resolve a verified email.

Download the Needs Enrichment CSV from ProspectOS for the active run, then upload it in Email Enrichment to start a job.

Voice Agent

Outbound voice qualification — currently scaffolded.

Enable with VOICE_ENABLED=true in .env then restart dgb.

Enrichment Agent

Open Enrichment v1 — domain + email + verification orchestration.

The Enrichment Agent runs as the default runJob provider. Kick off a job in Email Enrichment.

Settings

Workspace-level preferences and feature flags.

Voice

Scaffolded — enable with VOICE_ENABLED=true.

Session

Sign out is available from the bottom of the left sidebar.

Overview

Attention Required

GTM Progress

Revenue Snapshot

Product Health

Recent Runs

Campaigns

Upload Leads

CSV Preview

Prospects

Hot Leads

Pipeline

Activity

Integrations

Mission Control

GTM Modules

Recent Orchestrator Runs

ICP Builder

ProspectOS

Active ICP

Run configuration

Battle Card Generator

Email Sequence Writer

Reply Classifier

Revenue Model

Demand Plan

Channel Mix

Paid Budget Planner

Campaign Planner

Offer Library

Website CRO Planner

SEO / GEO Cluster Planner

Landing Page Briefs

Lifecycle Nurture

Growth Experiments

Sales Handoff

Campaign Review

GTM Orchestrator

Email Enrichment

Upload Needs Enrichment CSV

Jobs

Job

Alerts

Launch Readiness

Revenue Snapshot

Recent Runs

VerifyFlow

Instantly Export

Needs Enrichment

Social ContentOS

Voice Agent

Enrichment Agent

Settings

Voice

Session